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Sell Your Home

Why Market and Sell Your Home

with The McDonald Group at Wilkinson ERA Real Estate?

Marketing | Results | Client Testimonials | Terry’s Story- Listing Team | FREE Home Valuation

Our Home Selling Philosophy 

McDonald_Wilkinson LogoWe represent our Sellers’ best interests, which to us means we listen to your needs and take your lead on pricing and strategy. Our professional stager, photographer and videographer produce top quality materials to market your home. In addition, our state of the art website and online advertising will make your home stand out online. All Realtors will give you a CMA, but is a CMA enough? In these days of upward moving prices, we are not afraid to “test the waters” to see if your market will support the higher price. In most markets we know what number of showings to expect.  After a few weeks, if there aren’t enough showings at the “test the waters” price, that tells us what to do. This works even if you want to sell your home quickly- we can still test the higher price for 14 days and we will know if it is priced right, or too high, and act accordingly. The market tells the truth. We custom tailor the marketing of your home to your best potential buyers. The better the fit for the buyer, the more the typical buyer will be willing to pay for your house, obviously a real benefit to you!

We let everyone in the world know about your house!

Our more than 5000 buyers? YES! Our more than 36,000 online visitors? YES! 10’s of thousands of home buyers through Facebook and Google Adwords? YES! One size does not fit all. Ask about our Smart Seller program for For Sale By Owners. I understand you guys, I was one 4 times before becoming an Agent, selling my own home 3 of 4 times.  You will like Smart Seller! Is your current listing about to expire? We specialize in selling homes others have failed to sell! Small tweaks often go a long way! (see the review below) Are you Listing than Buying a home? Ask about our Flexible Commission Plans

Our Marketing Plan for Your Home is Built Upon Three Elements

we willmake your house stand out

1) We make your house stand out.

2)We attract more buyers.

3)We communicate with those  buyers immediately.

blockquote…After 3 relocations with home sales (from California to North Carolina to New England), Terry’s knowledge and expertise were welcome support. His positive approach, detailed analysis of the local market and network of industry professionals made him a trusted partner in what can be a difficult process. My home was on the market for a short time and the sales process was completed smoothly by Terry …

We have become big believers in the power of a quality listing videos. Did you know that listings with a professional video recieve 400% more views than listings without a video? Every McDonald Group listing gets a video.

Our Listing Team

terry mcdonald headshot

For the last 10 years I’ve  spent 60-70% of my time with Buyers, and this gives me unique insights into their thought processes, and how to market specific property to specific buyers and buyer types.  Often, I know their questions before they do.  

Advantage? McDonald Group! I sold my first million dollars of homes while still in college, more than 30 years ago. I sold them in a month and that was saying something then with townhouses at $40,000 and 2500 sqft single family homes at $110,000. I was pretty sure I’d be a zillionaire by the time I was 23! Low and behold I worked for a less than honest builder and a few months later the subdivision would be shut down. But this experience left me with a life time interest in homes, design and building. I graduated from the Smith School of Business at the University of Maryland and went to work in B2B professional sales and learned how to communicate better. After a few years, I grew restless and partnered with fellow in the building business. I found I had an eye for design and I learned the building trade. I was and am determined to do real estate different – to be there for my clients, to attract buyers in a whole new way, and I created the first version of Charlotte Communities. This would be a place where people could learn about the schools, about the area, and yet be narrated or curated by me – your thoughtful guide to the city of Charlotte. Relocating families and others were immediately attracted. In 2007, I produced the first and still the most viewed video on YouTube for Charlotte called An Introduction to Charlotte. It continues to deliver qualified buyers. Today we have many websites that attract buyers. Charlotte Communities for community oriented stories, design, things to do in the area and community related real estate. TerryMcDonaldRealEsate.com acts as a pure real estate site. We also get a good deal of business from our YouTube Channel, our Facebook page and several other social media outlets.

Jill Watkins

Interior Designer Jill Watkins

I’m Jill Watkins, owner of J. Elle Design and this is our opportunity to make the buyers feel right at HOME. If they are impressed with the exterior, they’ll be eager to view the interior. We want to ensure as they walk through the house, each room has been given the attention it deserves impressing our buyers. I have been in the Interior Design and Staging arena for over 11 years working in the residential market throughout North and South Carolina.

Jon Hyatt

Jon Hyatt video producerWe’ve hired a videographer, an integrated video producer for the McDonald Group

and CharlotteCommunitiesOnline, Jon Hyatt. Jon is a New England native and began videoing new listings in the Boston area for a local broker in 2009, found he had a knack for it, and has been producing professional video ever since.   His work includes dozens of property videos,  company profiles and reality based shows designed and used as in bound marketing tools for Brokers throughout the Boston area. Jon has recently relocated to Charlotte and is excited to dive into the market here!

We have become big believers in the power of a quality listing videos. Did you know that listings with a professional video recieve 400% more views than listings without a video? Every McDonald Group listing gets a video.

Team ERA

We are a part of something bigger too. I love the relocation connections of ERA, and the strong regional presence of Wilkinson and Associates. Together we are a powerful team with a massive online presence — which means more eyes on your home, more qualified showings, and better offers for my Sellers. Wilkinson ERA is a Cartus  primary broker, and wehave relocated many folks from :

relocation company

Our Results

We think of our results in Client centered terms.  We have both Seller and Buyer clients, and as you see below,  we saved them time and money in 2013. In the Charlotte market as a whole, the average Listing sold at 97% of List Price, and in 99 Days on Market. For our Sellers, we couldn’t beat the market price of 97% of List though we tried, but we crushed the Days on Market with an average of 51 Days. 48% Better than average. Why? Because we bring more eyes on your house for sale.  More eyes = More Showings = Quicker Offers.  We have a technological advantage on the local side, plus regional advantages with Wilkinson and Associates, and national and international clients through ERA.  And, on the whole they are more qualified eyes. For Our Buyers, we crushed the 97% Sale to List, at 95.6%, fully 44% better than the average buyer agent.  That translates to about $7500 on  a $500,000 home, $15,000 on a million dollar home. How did we do that?  We aggressively pursued our Clients interests, to buy low! Whenever possible at below market prices.  Each home is unique and sometimes love of home outweighs the price you pay, but left to our own devices, we will be out to save you money every time! We did all of this on good volume, we are the 8th ranked Agent at Wilkinson and Associates our of over 700 Agents.

Client Testimonials

After 3 relocations with home sales (from California to North Carolina to New England), Terry’s knowledge and expertise were welcome support. His positive approach, detailed analysis of the local market and network of industry professionals made him a trusted partner in what can be a difficult process. My home was one the market for a short time and the sales process was completed smoothly by Terry as I began a new job in a new city. I would recommend Terry and his team to anyone looking to relocate to or from the Charlotte area. On an expired listing, we were able to solve the problem with a minor tweak. I specialize in selling houses others have failed to sell! I like figuring it out. We wanted to thank you for a job well done!  As you know our house was listed with with another well known broker for more than 8 months, without a serious offer. You came in, immediately recognized a problem we were barely aware of, and helped fix that problem. Our showings went up dramatically after you listed the property and now 24 days later we have a contract we are very happy with at more than 98% of our asking price.  Your sales materials were better, your Open house better marketed, our exposure on the Internet was phenomenal, and the results speak for themselves.  We are especially appreciative of your wise council that brought the price up the last $3,000.  You can view all of our Zillow reviews here.

What’s Your Home Worth?

Use the form to recieve your FREE home valuation from your local Charlotte real estate experts Of course, this is only a guide. For the most accurate home valuation, we recommend a short preview appointment with one of our local real estate experts to include adjustments for any improvements as well as the features and condition of the home. These preview appointments usually take about 10 minutes.  To setup your free preview (and recieve the most accurate home valuation) give us a call at (704) 351-1519 or fill out the form above and send us an email on the next screen.

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The McDonald Group
Wilkinson and Associates ERA Powered
8604 Cliff Cameron Dr ST 110
Charlotte NC 28269
704-390-6221 Cell
704-393-0048 Office
Licensed in NC & SC
USAA Certified
ERA Luxury Home Certified